Collaborations
Wëlts® doesn’t do boring collabs. We mash worlds together, cause a little chaos, and make the kind of weird, wildly delicious stuff that has no business existing but suddenly feels absolutely necessary. Unexpected flavors. Unhinged gummies. Limited drops worth fighting your friends over. We team up with brands that know how to have some damn fun, then let the sharks loose and see what happens.
Wëlts® x Call of Duty
Zombies
Flavor: Rest in Peaches
Wëlts® is joining the undead with Rest in Peaches, a limited-edition peach gummy collaboration with Call of Duty Zombies. Our shark got zombified for the occasion, complete with exposed brains, missing chunks, and a flavor that’s dangerously alive for something this dead. Sweet, juicy peach flavor meets the apocalypse in a gummy built for surviving one more round. Rest in Peaches. Eat them before they eat you.
SUPER FOODS FOR SUPER MOODS
Brands I've Fueled
About Me
Hi. I'm Mike.
I believe the best brands don't interrupt people's lives. They become part of them.
That's what I've spent the last two decades chasing. Not bigger campaigns. Bigger connections. The kind of work people actually remember, talk about, and want to be part of.
I'm endlessly curious about why people care. Why they buy. Why they belong. I love understanding culture, spotting what's next, and turning those insights into ideas that move both people and businesses forward. Somewhere along the way I became obsessed with building worlds, not just campaigns, because campaigns come and go. Great brands give people a reason to come back.
I still love getting my hands dirty. Whiteboards. Photo shoots. Creative reviews. Brainstorms. Big launches. Tiny details. If the work gets better because I'm in the room, that's where I want to be.
When I’m not building brands, I’m usually building something else. Renovating our house, upgrading my car, or chasing a questionable idea that requires three trips to the hardware store. I’m a motorsports fanatic, adventure seeker, tattoo & art enthusiast, and proud husband and pitbull dad. I love staying active, loud cars, clever ideas, smelling like a campfire for three days, and people who are really good at what they do without needing everyone in the room to know it.
My mission is pretty simple.
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Make cool s*** with cool people that delivers real results.
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Leave the world better than I found it.
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Speak human. Create boldly. Think business.
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Have a little fun along the way.
Trusted by brands including:
3M • Apple • Signify • Scotch-Brite™ • Ford • Chevrolet • Dodge • Jeep • Tesla • Porsche • Lamborghini • Mercedes-Benz • Audi • MINI • Nissan • Formula Drift • Samsung • Sherwin-Williams • Delta • McDonald's • Walmart • Nike • Adidas • Target • Trek • Pops • Guinness • Minnesota Vikings • Minnesota Twins • Minnesota Wild • Hoonigan • Meguiar's • Recidar • Ogilvy • XIX3D • 8th Day • R-Spec • C3 • and many others.
"Mike’s that rare creative leader who doesn’t just chase big ideas, he makes sure they land exactly where the strategy needs them. Whether he’s launching campaigns or overhauling content systems, he always brought this laser focus to aligning vision with real-world business impact. He leads with humility, builds up the people around him, and never hesitates to roll up his sleeves and dive in. Mike’s the kind of guy you want in the trenches, smart, fast, intentional, and an all-around kick-ass dude. I’d work with him again in a heartbeat."
Tim Banister
Global Director of Experience - Ogilvy
Former Director of Digital - Bestop
"Mike leads with delivering impact! He is constantly looking ahead to push the boundaries beyond today’s experiences, assumptions and status quo, prompting and responsibly challenging what’s possible for the good of the business. His understanding of strategic design and brand positioning is top-level."
Michael Leighton
Director of Design - Polaris
Former VP of Design - Duke Cannon
"In working with Mike as a colleague and supervisor, I greatly valued his authentic passion for car culture, sharp creative edge and straight-shooter presence. Mike is a go-to when you’re looking for an unexpected, stage-setting idea. But what many don’t know is that his creative energy is fully matched by his commitment to community service. Mike and I teamed up for projects benefitting a distressed high school in St. Paul and local community organizations. He consistently took initiative to explore how he might grow in impact at work, locally, and abroad. For those looking for a community-grounded, real, and original thinker in brand and design, talk to Mike."
Kevin Gilboe
Global Engagement Strategy Leader - CCS
Former Head of Design Int - 3M
